Position: General Manager | CEO
Experience: Bruce grew up on a dairy and cash crop farm near Cashton, WI. He graduated from UW-Platteville with a degree in Agricultural Economics in 1988, and in 1991 became the General Manager/CEO of a local Co-op. In 1998, Bruce relocated to Chippewa Falls to become the General Manager/CEO of River Country Co-op. He currently carries various board positions on several boards and is a WIAA official for basketball and football. Bruce resides in Chippewa Falls with his wife, Beth, and two Golden Retrievers, Broley and Woody. They have three adult children who live in Minnesota.